Additional personas
proto-persona 2: Karen, goat and dairy farmer
Karen, a 63-year-old goat and dairy farmer in the Adirondacks, upstate New York
Description:
- Karen is 63 years old, married, with a 35 year old son who lives in Boston. She and her husband John take care of the farm by themselves.
- She and her husband run a goat and dairy farm in the Adirondacks. They have 25 goats and 18 cows.
- Karen lives in a lonely area. The closest farm is about a mile away.
- Goat Hill Farm has been in the possession of Karen's family for three generations.
- The closest town with a supermarket, post office and gas station is 7.5 miles away.
Behaviour:
- Karen has known most of her neighbors for decades but finds it hard to keep in touch with all of them.
- She is worried about her and her husband getting older.
- Karen has a laptop and a simple Samsung smartphone. She has no social media presence but shops online on the Internet. She uses her phone a lot for calling and messaging.
- She downloaded the mobile app Flipp which gives her access to coupons and rebates.
- Karen likes to organize events on her farm: apple picking, bonfires, harvest feasts but finds the logistics of organizing them more straining now that she's older.
Goals and Needs:
- Wants to communicate with her neighboring farmers more easily
- Wants to group chat with her neighbors
- Wants to get alerts when the vet is in the neighborhood
- Wants to co-operate with neighbors when going to town for shopping
- Wants to be able to get help quickly from neighbors in case of emergencies
- Wants to be able to help neighbors quickly in case of emergencies
- Wants to organize events more easily
empathy mapping
